What I Offer

Business Coaching

Personalized support, technical assistance and hands-on guidance

​For small business owners, entrepreneurs, sole proprietors and ordinary folks

​Who are good at what they do, know where they want to go and seek direction, instruction or support to get there
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Racial Equity Coaching

Keen awareness building, education and championing

Of business owners and individuals committed to bringing their racial equity intentions to fruition

Through informed, conscious and appropriate business decisions, structures and actions

In Clients' Words

I can’t praise Martha sufficiently without first confessing that I was likely not an easy client. My business concept was vague when I approached her, and while I was adamant about what I didn’t want, I wasn’t at all clear about what I did.

Martha was unflappable and kind. She gave the feeling that I had all the time in the world - no hurry at all. At the same time, (and this is her magic) she helped me to move quite swiftly from confusion to manifestation. Best, what we produced together felt truly mine. It's exactly what I would have made myself, had I the oomph, the clarity, and the chops of Martha Hurwitz.

Kim Scanlon, ​Mentoring & Expressive Arts
Patience, calm and knowledge are the tools Martha used to quell my resistance to technology. She even managed to happily engage me with the process—this is no small feat!
 
First Martha helped me define the essence of what I offer. Then her ability to translate that - through the pictures and words on each page - into a website of depth and beauty was uncanny. I was compelled with the process. 
 
Martha continues to help me with technology - whew - what a blessing!.

Julie Jacobs, Nontraditional Physical Therapy
Martha filled many crucial roles for me when I launched my new branding effort. She helped me present myself in imagery, layouts and words that reflect who I am better than I could have—even though I’m a writer! Martha has a gentle but steady way of keeping me moving through my to-do list. She will step in to do what I can't or don't want to, and she is highly capable of teaching me whatever I want to learn.

Martha gave me valuable insights about where white cultural norms are showing up in my business and how I can increase my awareness of them. ​She is an intelligent, creative, and fun brain companion and my business has flourished with her support.

​Gail Hudson, ​Writing & Feminine Empowerment Coach
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Each time Martha shows up on Zoom, I present her with another of those dilemmas that comes with running your own business. She has a Mary Poppins bag of tricks and a contagious way of tackling problems. ​She coaches me without judgment to a resolution each time.

Stacia Valley, ​Body Awakening
Martha is an absolute pleasure to work with. She built my private practice website from the ground up. She coached and educated me through the process with great patience, computer prowess and adept insight despite my novice computer ability. She closely listened to my vision for the presentation, content and usability for my website.

​Martha continues to help me out along the way with updates and adjustments. She has been readily available and generous with her time and expertise. I highly recommend her services and have referred her to several colleagues.

Dean Chier, ​Holistic Primary Care
I was doing too many things at once and going crazy, as many self-employed people do. Martha turned my business (and life) from a scattered 15-ring circus to juggling just a few plates at once — ​much more doable! She helped me set up a work/life infrastructure that matches the way my brain works. Now I feel nourished by my business instead of panicked about it.

​Chiara Guerrieri, ChiaraYoga

Making Your Way as a Sole Proprietor

Well-conceived visions often come without road maps.
​Together, we'll hone where you're headed with your business and build the path to get there.

Manage a Transition

A new skill, a reconceived service, a different look and feel: whether your business calls for a sudden jump or a slow build, we'll start with a thorough look at where you want to go and what needs to happen between here and there. Then we'll pool skills, resources and creativity to plot out a course that centers priorities and minimizes overwhelm.

Create System Ease

We'll seek out the parts of your business that make you cringe - from video conferencing to passwords, device syncing to sales pitches - and replace them with ease, flow and efficiency. With your favorite notebook or the latest app, we'll build an infrastructure of coordinated systems that works for how you learn and how you organize.

Personalize the Path

What motivates you, and what gets in your way? By leveraging your enthusiasms, exploring your hesitancies and sitting with your resistances, we'll invite your more human aspects to influence the path to your self-employment goals. Hand-holding, back-patting, confidence-fluffing and sound-boarding are key services in the mix.

Coaching Options

Choose from Self-Employment, Racial Equity or Technical coaching.
​Distinctions often blur: coaching is coaching is coaching.

Self-Employment Business Coaching

Sole proprietors can do a lot...but none of us can do everything. Martha brings an ease to your enterprise by assessing what you like and what you don't, what you maybe can do yourself and what you never want to, and what vision you're heading toward. Together you'll scratch, refine, hone or polish your business operations, marketing and outreach, technical systems and/or motivational outlook.

Bring Martha a single project, a constellation of systems needing coordination or fires needing to be handily extinguished. The goal of her coaching is to help you create systems you can manage independently or with ongoing resources.

Racial Equity Business Coaching

Many entrepreneurs, small businesses and self-employed folks want to conduct their enterprises in ways that support racial equity, model anti-racism and reflect their understanding of how white dominant culture shows up. Often a follow-on to the Equity Analysis Package, Martha's coaching focuses on:
  • Honing our ability to see how we uphold whiteness in business goals and decisions
  • Understanding the harms this causes - to others, to ourselves
  • ​Carefully taking appropriate and responsible action 

​Martha is direct, patient and relational; she delivers honest but not judgmentalness. She is generous with resources that fit your learning style and with examples from her own reckoning as a privileged, progressive white woman. As with all efforts to change, this work is neither fast nor easy. Yet it is our responsibility to persevere. 

Technical Coaching

Martha supplies technical prowess and keen teaching abilities to self-employed folks who lack access to an IT department or help desk. With a focus on tools and systems that work in alignment with your inclinations and idiosyncrasies, Martha will help solve your technological frustrations, increase your productivity and lower your blood pressure.

All coaching is $150/hr. Discount given for long-term engagements.
Reparations rate offered to Black, Indigenous and People of Color historically excluded from generational wealth-building.
Schedule a 20-minute complimentary conversation with Martha to begin.

Racial Equity Audit for Sole Proprietors

How do
elements of
white dominant culture show up
​in your business?

 
They're there - if you're white, or been influenced by whiteness. And they're working against your whatever healing for the world your business offers. In this three-session package, Martha partners with you to reveal the values and stances the structure of your business upholds. With this honest assessment in hand, you can make more honorable decisions, plans and commitments.​
​Using thought-provoking reflections, joint exercises and homework curated to your needs and situation, you'll cultivate a framework through which to evaluate your business, your commitments and your world. This is an initial assessment that creates an informed place to launch from, should you choose to refine your business operations or deepen your anti-racist activities.​
​The Equity Audit includes a pre-session questionnaire, three 2-hour virtual sessions and Martha's customized sequencing that starts from exactly where you are. Plan to enter into this conversation honestly, with a desire to take responsibility for your learning, impact and choices. Self reflection is the name of the game; judgment is not.
Three 2-hr sessions and 8-10 dedicated hours Martha spends customizing resources, explorations, materials: $2250

Logistics
Sessions are held in homes, offices and cafés as conditions allow (Martha is vaccinated and mask-habituated)
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Zoom/FaceTime/Teams sessions work really well these days
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All offerings begin with a complimentary 20-minute chat

About Martha

​Martha is an educator by training, with professional experiences spanning the inner life and out-of-doors, both intellectual content and physical skills, with individuals and groups of hundreds. Not one for traveling known routes, Martha's career has included teaching qigong to people with cancer, collaborating on strategic improvements to child welfare and leading mountaineering courses for groups ranging from youth-at-risk to executives.

An enduring interest in relationships of power has informed Martha's studies, career choices and persistent questions. She has studied the psychology of secrecy, co-founded an off-the-charts democratic school and doggedly pursues personal and societal accountability in the terrain of whiteness, anti-racism and racial equity.

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